When McDonald’s re-launched the classic Quarter Pounder burger with fresh beef,
we leaned into a simple insight - that a great tasting burger leaves you speechless.
we leaned into a simple insight - that a great tasting burger leaves you speechless.
Oh, and a bunch of celebrities helped us out too.
Role: Creative Director
Integrated Case Study
Television
SOCIAL
YouTube - Speechless Thoughts
Goodman ASMR