The National Association of Realtors® had a classic Kleenex problem. People knew the brand, but didn’t know there was a difference between a real estate agent and a Realtor. So, we created campaign that leaned into the emotional process that is buying a home, and how much of a difference a Realtor can make. And we called it “The Difference is Real.”
Role: Creative Director
Other Credits: Agency: Havas Chicago
CCO: Myra Nussbaum, ECD: Lewis McVey, GCD: Jimmy Dietzen, GCD: Josh Mizrachi, Sr. CW: Maicon Silviera, Sr. AD: Luiz Faria, Jr. AD: Beth Jackson
Director: Charlie Mysak
Director of Photography: Dustin Lane
Other Credits: Agency: Havas Chicago
CCO: Myra Nussbaum, ECD: Lewis McVey, GCD: Jimmy Dietzen, GCD: Josh Mizrachi, Sr. CW: Maicon Silviera, Sr. AD: Luiz Faria, Jr. AD: Beth Jackson
Director: Charlie Mysak
Director of Photography: Dustin Lane