When we're kids, we have fun at the pool. We jump in cannonball style. We play games we just made up on the spot. We hit each other with pool noodles and your mom tells you to stop picking on your little brother OR ELSE. But when we grow up, for some reason we stop having fun in the pool. In fact, 73% of adults admit to not getting in the pool at all. Airheads wanted to change that, so we created the Underwater Vending Machine. A machine that makes you get in the pool if you want a sweet treat, and that only dispenses Airheads if you pay with fun.
A super fun project I was very excited to be a part of.
A super fun project I was very excited to be a part of.
Role: Freelance Creative Director // Highdive