Wrigley's Extra

Wrigley | "Give Extra, get extra" campaign

Television
Wrigley's Extra has been losing ground. We decided alongside our clients to break category convention, and create a campaign that revolved around how something as small as a piece of gum can mean something much, much bigger. We launched the campaign in 2013 with a spot called "Origami." 
Additional Credits
Origami |  Director - Pete Riski  |  Production Company: Rattling Stick  |  Post: The Mill  |  Producer: Vanessa Luhr
GCD: Rick Hamann  |  CCO: Dan Fietsam
Press
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